“The compact holoride retrofit weighs less than half a pound and is sized to live on a vehicle’s windshield, with help from an included suction cup mount. Here’s how the startup describes the hardware: The retrofit is also available as a standalone purchase without the headset, controller or subscription for $200. The pack is priced $800 including an HTC Vive Flow headset, an 8BitDo controller, and a one-year subscription to Holoride’s platform. UploadVR’s Kyle Riesenbeck tried a similar demo in the open air, sitting in the back of an older convertible equipped with Holoride. At CES 2023, Holoride also highlighted its Retrofit pack which is meant to bring the system to older vehicles and other brands as well. The car company still retains a “minority stake”, according to Holoride, and the platform initially works with certain packages equipped on “select” Audi vehicles. Holoride originally spun out from Audi in 2018 as an independent startup. The experience was enough to convince me that, with the right game, Holoride could deliver an experience in your average moving vehicle that feels quite a bit like playing Toy Story Midway Mania at Disneyland. As someone who was a Game Boy-toting 10-year-old playing in the backseats of 1995 this was a powerful nostalgia trip, and it was enhanced by riding in a physical car mapped onto a virtual one. The untracked gamepad controller in my hands was mapped onto a simulated handheld game system. I moved into the middle seat of the car with mom and dad in the front. Holoride transported me back to 1995 and transformed me back to being a 10-year-old in a uniquely immersive way I’ll hardly match in any other VR system anytime soon. Here too I found Arvore’s Pixel Ripped 1995 spin-off On The Road the more memorable use of Holoride’s technology. At one point my flight path turned in 180-degrees and I could tell we had done something like a U-turn in the car.Įarlier at CES, Brazil-based studio Arvore offered the most memorable demo with the Vive XR Elite’s mixed reality mode for Yuki. In Cloudbreakers, I felt like I was flying above the clouds shooting at waves of incoming enemies. The unmistakable bumps of the road and lurches of acceleration seemed believably matched to my movements through each virtual environment. I didn’t take the headset off across what seemed a roughly 20 minute demo, which Holoride representatives say is roughly average for a commuter or ride-hailing trip in the Western hemisphere. As we were driven around the streets of the city in physical reality I sat in the back-right seat of the car and played Pixel Ripped 1995: On the Road from Brazil-based VR Studio Arvore and a Schell Games project called Cloudbreakers, both with gamepad, before pulling back into the hotel. I got into a vehicle with a driver in front while a Holoride representative in back offered me a Vive Flow and launched a pair of games. It was a traditional Uber ride to the hotel where Holoride essentially then demonstrated VR for Uber. At CES 2023 in Las Vegas we tried out Holoride, a startup working to add “thrill to every ride” with a VR platform made for use while riding in fast-moving vehicles.įor the Holoride demo during CES in Las Vegas we left the VR area of the Las Vegas Convention Center and took an Uber to a nearby hotel where Holoride was offering demos of its technology platform.
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